Steps to a HealthierUS logo Steps to a Healthier Philadelphia


2004

The Steps to a HealthierUS 5-year cooperative agreement program funds States, cities, and tribal entities to implement chronic disease prevention efforts focused on reducing the burden of diabetes, overweight, obesity, and asthma and addressing three related risk factors: physical inactivity, poor nutrition, and tobacco use.

For FY 2003, the U.S. Department of Health and Human Services (HHS) allocated $13.6 million to fund 24 communities, including Philadelphia; in FY 2004, HHS allocated $35.8 million to increase funding to the existing 24 communities and to fund an additional 16 for a total of 40 communities.

Project Area

  • Fifteen contiguous Philadelphia neighborhoods (population 499,734): Center City-West, Cobbs Creek, Fairmount-Spring Garden, Haddington-Overbrook, Millcreek-Parkside, Nicetown-Tioga, Northern Liberties-West Kensington, Paschall-Kingsessing, Poplar-Temple, Schuykill, Sharswood-Stanton, Southwark-Bella Vista, South Broad-Girard Estates, Strawberry Mansion, and University City.

Target Population

  • Racial/ethnic minorities who experience a disparately high prevalence of the targeted conditions and risk factors.
  • People living below the Federal Poverty Level.
  • People without health insurance.
  • People living with a disability.
  • People with limited English proficiency.

Steps Activities

Media

  • Implement a grassroots social marketing campaign that draws on community expertise as well as that of marketing and public health professionals to develop and deliver healthy behavior messages. 

Policy

  • Support the School District of Philadelphia in the development of a new healthy snack food policy.
  • Encourage local restaurants to provide healthier options on menus.
  • Support local governmental and community initiatives that address crime and safety in areas where people exercise.
  • School

  • Assess the health environment of schools by using the Centers for Disease Control and Prevention's School Health Index assessment and planning guide.
  • Replicate university-assisted community schools model across additional schools in the targeted area offering evening, weekend, and summer activities for community residents that include exercise and fitness, youth development and academic programs, and recreation and culture.
  • Assess no-smoking policies for staff and students on and around school grounds; coordinate referrals of students and staff members to community-based smoking cessation programs.
  • Expand existing Asthma Clubs into Health Clubs, thereby including programs and activities aimed at students with other chronic diseases, such as diabetes and obesity.
  • Community

  • Partner with faith-based organizations to enhance diabetes self-management education programs.
  • Enhance existing care coordination model of the Asthma Call Center, which currently targets children with asthma, to include adults.
  • Expand home visiting program to address environmental triggers of asthma.
  • Establish a grassroots communications network throughout the intervention area that will promote the healthy living message of Steps.
  • Workplace

  • Commit to using point-of-decision prompts in the buildings of partners and their contractors.
  • Implement Health Trip, a worksite wellness program that encourages school employees to make healthy choices.
  • Health Care

    • Implement uniform standards of care for diabetes patients among primary care providers, including managed care plans, through evidenced-based clinical guidelines and office-based prompts.
       

    Evaluation

    HHS will provide training and technical assistance to help each Steps community develop measurable program objectives and specific indicators of progress and use relevant data to support ongoing program improvement. HHS will also conduct a national evaluation of the entire program. Existing data sources, such as the Behavioral Risk Factor Surveillance System and the Youth Risk Behavior Surveillance System, will be used to identify and measure program outcomes and assess progress toward program goals.

    Community Partners

    American Heart Association, American Diabetes Association, Greater Philadelphia Diabetes Coalition, Latino Diabetes Alliance, American Lung Association, Mayor's Office of Health and Fitness, School District of Philadelphia, African American Interdenominational Ministries Inc., Health Promotion Council, Health Federation of Philadelphia (Federal Community and Migrant Health Centers and Federally Qualified Health Centers), College of Physicians of Philadelphia, Delaware Valley Healthcare Council, University of Pennsylvania, Drexel University, Temple University, Albert Einstein Healthcare Network, Children's Hospital of Philadelphia, Thomas Jefferson University Hospital to Advance Population Health, St. Agnes Medical Center, Mercy Health System, Quality Insights, Philadelphia Allies Against Asthma, Philadelphia Corporation for Aging, Healthier Babies, Healthier Futures Inc., Philadelphia Health Management Corporation, GlaxoSmithKline, National Nursing Center Consortium, Independence Foundation, YMCA of Philadelphia & Vicinity, Food Trust, and Tobacco-Free Education & Action Coalition for Health, Neighborhood Bike Works, Logistics Management Corporation, MEE Productions, Palmer Foundation, PDPH-Tobacco Control Program, Philadelphia College of Osteopathic Medicine, Philadelphia Department of Recreation, Kensington Hospital and Greater Philadelphia Diabetes Coalition. 

    Philadelphia Steps Contact

    Brenda Shelton-Dunston, M.P.H.
    Project Director/Principal Investigator
    Steps to a Healthier Philadelphia Initiative
    Philadelphia Department of Public Health
    1101 Market Street, 9th Floor
    Philadelphia, PA 19107
    (215) 685-5652
    (215) 685-5666 fax
    Brenda.Shelton-Dunston@phila.gov

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